APW, women's fashion wholesaler in France for boutiques across Europe
Since 1973, APW has supplied independent boutiques, resellers and e-shops with women's clothing, shoes and fashion accessories. More than 500 new styles arrive every week in our 4,150 m² showroom in Genas, next to Lyon: French sizes 34 to 60, the APW Curvy plus-size range (42–60), Made in Italy brands including our own label Cascade, and our new My'Mia collection at manufacturer prices. Trade customers only.
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Showroom · Genas (Lyon)Autumn-Winter2026 collectionGet the catalogues
Your women's fashion wholesaler in France, at the showroom or from a distance
Daily catalogues with photos and prices on WhatsApp, so your racks change as often as your customers visit.
Standard sizes and the APW Curvy plus-size range from 42 to 60 (French sizes), plus shoes and fashion accessories.
Boutiques based outside France are invoiced without French VAT: intra-community VAT number in the EU, export documents for Switzerland.
2 to 5 working days in Europe, next day in mainland France. Minimum order €250, clothing, shoes and accessories combined.
How to order without travelling
Write to us on WhatsApp at +33 7 83 18 02 58 with your boutique's name, address and country. We check your business and open your trade account. Every morning, your sales contact then sends you the day's catalogues with photos and prices: you simply reply with the styles and quantities you want.
You can also order online 24/7 on MicroStore, our trade-only online shop. Everything is explained step by step on our page how to become an APW client.
One order for the whole boutique
Dresses, knitwear, jeans and trousers, jackets and blazers, coats, puffer jackets, shirts, tops, cardigans, skirts and co-ords, from size 34 to 60, with a dedicated plus-size range, APW Curvy (42–60). Made in Italy brands including our own label Cascade, Made in France pieces, shoes and accessories such as bags, costume jewellery, scarves and beanies.
New in 2026: APW Fabrication, our own My'Mia collection, designed or selected by our team and sold to boutiques at manufacturer prices.
A 4,150 m² showroom next to Lyon airport
Prefer to see and touch the pieces? Our showroom in Genas, on the east side of Lyon, is open to trade buyers Monday to Friday, 8 am to 5 pm. It is close to Lyon Saint-Exupéry airport and its TGV station, and has 60 parking spaces.
Address: 1 Chemin des Mûriers, 69740 Genas, France. More details (in French) on our showroom page.
Your questions
Do you sell to private customers?
No. APW is a wholesaler for trade customers only: boutiques, resellers, multi-brand stores and e-shops. We check your business before opening your account.
What is the minimum order?
The minimum order is €250, clothing, shoes and accessories combined.
Do you charge French VAT to boutiques outside France?
No. Boutiques based outside France, inside or outside the European Union, are invoiced without French VAT. In the EU, simply give us your intra-community VAT number; for Switzerland, we provide the export documents.
How long does delivery take?
Delivery takes 2 to 5 working days in Europe depending on the country, and 24 hours in mainland France for an order paid the same day.
Which sizes do you offer?
French sizes 34 to 60. Our APW Curvy range covers plus sizes from 42 to 60.
Can I visit the showroom?
Yes. The showroom in Genas, next to Lyon, is open to trade buyers Monday to Friday from 8 am to 5 pm.
How do I open an account?
Write to us on WhatsApp at +33 7 83 18 02 58 with the name and address of your boutique. Once your account is open, you receive the catalogues and prices every day.
More in English: Become a client · Plus sizes 42–60 · My'Mia collection — Version française